While you can find CEO of Pacific Crest Media Yvonne "Yvi" Heimann in sunny California now, she was born and raised in Germany. Yvi was educated in business, trained as an electrician, and schooled in the art of hospitality management. By 22, she was running her own pub until a casual comment sparked an epic, international shift in 2007.
Upon landing in California, Yvi started her consulting business Ask Yvi, with PCM as her first associate. Also, she fell in love with and later married the company's founder, Peter Oakes. In 2012, when Peter was diagnosed with cancer, Yvi took over Pacific Crest Media, while maintaining her consulting firm, Ask Yvi. Not only was she Peter's partner in life and work, but she became his caretaker in an up-and-down battle with cancer until Peter's death in 2014. Juggling all of this propelled Yvi into becoming the passionate Business Streamliner and Automation Addict she is now, so other small business owners and entrepreneurs create businesses that can withstand anything, including cancer.
If you're someone who procrastinates via overthinking, talks yourself out of making decisions, and thinks taking breaks are for wimps, you won't want to miss this episode.
Learn more about Yvi and her work at Ask Yvi.
Listen to the complete episode in any of these fine places:
Selected link love + resources from the episode
- Connect with Yvi on social media: · Twitter | Facebook | Instagram | LinkedIn
- Lany Sullivan (who you'll meet in an upcoming episode of Le vital corps Salon)
- Acuity Scheduling (Please help reduce my scheduling costs by using this referral link. Thanks!)
- The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage by Mel Robbins (book)
- Protoplanner (setup version of a Bullet Journal and vision-based)
- The Life-Changing Magic of Not Giving a F*ck: How to Stop Spending Time You Don't Have with People You Don't Like Doing Things You Don't Want to Do (A No F*cks Given Guide) by Sarah Knight (book)
- Waterproof notebook for shower
- Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz (book)
- "Being the strong gal you are and still let your man be THE man" (blog post by Yvi)
- Gary Vaynerchuck
- Kickass Theme Music: “Things Are Getting Better” Written by Rishi Dhir. Performed by The High Dials.
- Stay in the loop about future Le vital corps Salon episodes: Twitter | Facebook | The List (sent monthly-ish including helpful health + lifestyle information)
Want to listen to other episodes?
Easy. Peasy. All Le vital corps Salon episodes live over here and are ready to make your ears happy. Thanks for tuning in!
Quotes + selected highlights from the episode
All of this wisdom is from Yvi herself (with some minor edits for readability).
[00:06:38] I hate wasting time with a passion. [2.6]
[00:12:25] Tomorrow is not a given. Go move your butt. Go do the things that you want to do. Just live life - whatever that means to you. [8.9]
[00:12:57] If you don't try, it's always a No. [1.7]
[00:16:45] [On making big life changes] It's the unknown that freaks us out. The actual doing is really not that difficult. [4.5]
[00:19:48] You're never going to know if it's the right decision if you don't just do it and figure it out. [4.7]
[00:21:17] [On comparing and then questioning ourselves] Our brain does exactly the same thing as a Facebook feed. Shut it off, and do something. Don't ponder on it. Just do. [9.2]
[00:29:48] [Getting herself out of that questioning herself spiral] I grab a small job where I know I can accomplish it how I want it, fast, and be happy about it. [11.5]
[00:33:39] You have 24 hours in a day, and you can stretch that, if you're in the right mind, to 48 hours. [5.1]
[00:42:53] You can jump in your car and can just drive around. You might find some nice places and everything, but you have no clue where you're going to end up. If you want to end up in a certain spot, you need to know what that certain spot is. Those are your goals. [17.1]
Kara: [00:47:37] How did you learn that lesson?
Yvi: [00:47:39] The hard way. [3.1]
[00:49:16] I stretched the level of my body's possibilities a little bit. Luckily, I got a warning shot. My body said again, "Hey, uhn-uhn, I'm not doing this." And with a couple of those warning shots, I got to the point of: You know what? I am not helping my business, and I'm not helping my goals if I run down my own body to a point of total exhaustion. Because if I get to that point, I'm out for a week or two and can't do anything. [34.0]
[00:59:44] Some things happen to us because we are supposed to learn something from it. We are supposed to evolve in a certain emotion.
[00:59:54] I hate when people are saying this, but it's true: Everything happens for a reason. It might be a pain in the ass when you're in it, but when you look back on it, I wouldn't be who I am today and where I am today if I hadn't been the caretaker for two years. [26.5]
[01:03:52] [On a-ha moments] I would love to get that experience to people without them having to go through that trauma or without having to experience that loss. [8.8]
[01:11:05] [On struggling to keep in touch] There's no reason to beat yourself up for that. There is this saying that "people come into our life for a reason, a season or a lifetime." [9.9]
[01:27:34] Nobody can live your life. Nobody has the experiences you do. Nobody had the struggles you had to go through. This is your life. Live it how you want to. It's nobody else's business how you do that. [16.4]
Subscribe to Le vital corps Salon podcast
Got something to say? A question? An idea for a future guest? The comment section is there for you, IF you can (1) be excellent to others, (2) ask or say things like you're talking to a real human, and (3) be critical without being nasty. If you can't do that, prepare to be deleted. Otherwise, have fun and merci beaucoup for adding to the convo.