This week, we’re back to our usual interview flow. I'm so simultaneously energized and chilled out by today's guest, Alix Kram. I first met Alix last year when I rolled stowaway on my husband’s business trip to Nashville. Alix and I got to talking at a Women in Music event planned by past podcast guest, Nicole Barsalona. Within about 30 seconds, I recognized I was in the presence of a super-duper smart, creative woman who likely doesn’t realize there’s even a box to think outside of. My next thought was, “How can I get Alix to say yes to the podcast?”
Let’s talk about Alix for a minute. She is Vice-President of Global Brand Licensing for the Artist Services at Warner Music Group. Previously, she led KramCollective, where she helped industry professionals extend into the retail and lifestyle spaces. That was after Alix spent 10 years at Nickelodeon, where she was the V.P. of Lifestyle and Retail Marketing. I know, I know. That’s a lot of titles and kind of jargon-y, but we’ll break down what that actually means in the episode. Alix shows up - far beyond the titles and work stuff - as a woman who really knows how to live a full life.
In this episode, you’ll hear Alix and I discuss her work helping artists build their brand, her shift from her post-collegiate career to what she does now (btw, not a smooth, comfortable one), and how she balances her energy as, in the words of Todd Henry, an on-demand creative. Plus, we talk about understanding fear, embracing discomfort, and learning to trust yourself.
Listen to this podcast episode on your favorite smartphone, tablet, or in any of these fine places:
Selected link love + resources from the episode
Sign up for the Le vital corps Salon newsletter (sent twice monthly and includes news about podcast episode releases, helpful health + lifestyle information)
Shameless Plug: 33K Task List Project
Quotes + selected highlights from the episode
All of this wisdom is from Alix herself (with some minor edits for readability).
[00:23:12] There is a person you have to present to the world, and then there is the person you are at home alone with at night. There is a balance you have to continuously strive for.
[00:48:11] I’ve learned not to be so hard on myself. I like to overachieve in different ways and have learned that it’s ok not to have to do everything all the time at a certain level and to give myself a break and also allow myself to pat myself on the back when I do something I am proud of.
[00:49:45] Understanding what fear can do and how crippling it can be is a necessary construct in the exercise of humility.
[00:57:01] Anything uncomfortable is going to be something that we shy away from. What I've had to learn was that it's at that intersection of discomfort and change when really truly great things happen.
[01:00:57] I started to not just communicate with myself, but to really communicate with the people that I loved and trusted around me. Their confidence gave me confidence.
[01:22:00] Knowing who you are is incredibly important, and it’s not always easy to do.
[01:25:55] I think that the ego can be a really damaging thing, especially when you start to let your ego drive.
[01:30:58] Never losing that passion for what it is that you do and what excites you on a daily basis is really important
Subscribe to Le vital corps Salon podcast
Got something to say? A question? An idea for a future guest? The comment section is there for you, IF you can (1) be excellent to others, (2) ask or say things like you're talking to a real human, and (3) be critical without being nasty. If you can't do that, prepare to be deleted. Otherwise, have fun and merci beaucoup for adding to the convo.