Meet Whitney Beatty. She’s the CEO of Apothecarry Brands, Inc. and a confident woman with an undeniable spirit. As a single mom, she bravely took on the risk of being an entrepreneur and has never looked back. Whitney is a successful entertainment industry executive-turned-cannabis storage designer who's spearheading her quickly growing startup.
Inspired by a lack of stylish and safe cannabis storage systems and a total disdain for storing plant medicine in a shoe box, Whitney decided to produce a product for cannabis users. Using her brand, she is positively redefining the image of cannabis users, too. She hopes to change the image from the “basement stoner” to one the 6-figure professionals who are finding comfort and pleasure in their stash.
In this episode, you will hear about the cannabis industry, including society’s demonization of it and how women in leadership in the cannabis space is actually dropping. We’ll also talk about the easy to say, but tough to do concept for all entrepreneurs: Permission to take care of yourself. Yes, women, it is beyond OK to enjoy self-care. Because, let’s face it, your business will be better if you do!
Whitney has always had pluck, drive, and an entrepreneurial spirit. In fact, her high level of confidence helped her maneuver her way through Hollywood and, later, the entrepreneurial world. Everything wasn’t always sunshine and cannabis plants. She suffered setbacks, anxiety attacks, feelings of isolation, and the many challenges that come with business growth. Join us in this episode of Le vital corps Salon.
Selected link love + resources from the episode:
Reefer Madness (film) Note: For reference purposes on how systemic racism intersects with the cannabis industry culturally and historically, not to be cheeky.
Canopy (business accelerator for ancillary cannabis businesses)
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All of this is from Whitney (with some minor edits for readability).
[00:05:50] I’ve got a vision for everything!
[00:09:58] [On having confidence] If you work hard enough, you can be what you want to be. I really believe that it doesn't necessarily have to do with who's the smartest. It's who's willing to work the hardest.
[00:12:45] [On the pressure in the entertainment industry] That pressure is what pushed me into the cannabis space.
[00:15:06] I'm a can-do person. I'm a Type-A personality. I can't have anxiety. I've done all these things.
[00:36:50] [For folks considering cannabis for the 1st time] If this was the end of prohibition, you would need to have someone tell you, ‘Should I be taking a shot of vodka or should I drink two cups of it?’ You need answers. You need some clarity on this.
[00:41:23] [On designing the Apothecarry case] The best way to describe it is: You keep wine in wine fridges. You keep liquor in bars. You keep cigars in humidors, but almost everybody I knew was keeping their high-end cannabis in a shoebox under their beds.
[00:48:38] [On making the decision to leave her job and build Apothecarry] I realized that in a very real way, I've made millions of dollars for the companies I worked for. Can I work as hard for me as I worked for them? The answer was, ‘Yes’.
[00:53:38] It’s been an amazing trip, but nowhere near easy.
[00:59:27] As an entrepreneur, you spend a good chunk of time being broke. You're investing everything you have into your business, and you're not focusing on yourself. So, you start to feel really guilty every time you spend money.
[01:00:57] Sometimes, we run our engines till they're dry, and then we wonder why we're not getting the same results. You've put no gas in the tank. What are you expecting? You have to fuel yourself up.
[01:03:06] I really had to change my mindset and remember that I'm most important. I can't be a good mother, a good CEO, a good leader, or a good decision maker without making sure that I am okay, first.
[01:06:46] [On getting a housekeeper to help appropriate time] Being able to take the smaller things off my plate gave me more opportunity time to do the larger things that were going to have a better return on investment for me.
[01:13:34] My favorite quote is ‘Women that seek to be equal to men lack ambition.’ My goal is never to just be able to compete with guys in this market or any market or be the best woman CEO I can be. I want to be the best. Period. End of sentence.
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