Meet Patti Wilcox, the Co-founder of Awestruck Ciders, which she started at age 25. Patti has a unique, uncomplicated approach to pleasure. You can be sure hard cider is a part of that equation.
Like many women to grace this podcast, Patti is no stranger to burnout. She’s grown Awestruck Ciders as sole owner-operators with her partner and has been adding staff, ramping up production, and impressively increasing sales. Patti’s got some amazing insights from the experience. She’s even implemented a few anti-burnout “rules” that we’ll unpack.
Blind spots at work aren’t often discussed. Today, we consider what they are and how to navigate them from Patti’s experience. In fact, blind spots led Patti to her realization that sometimes founders just don’t make the best CEOs. At points, she’s thought about walking out of her own company and opens up about that for us to learn.
Also, it’s easy to get caught up in clocking long hours at work like it’s a badge of honor. Yet, we fail to see how that badge of honor can be incredibly toxic to ourselves and the people around us. Towards the end of the episode, Patti shares with us how Awestruck is set to do some good, regenerative work.
As you listen to this episode, I want you to think about another woman that may be impacted by what Patti and I discussed today, and I'd love for you to share this episode with her. Think about some of the awesome ways to avoid burnout that Patti shared and employ one of them in your life.
Selected link love + resources from the episode:
StrengthsFinder 2.0 - on Amazon list already
Reynolds and Reynolds Taproom (in Woodstock)
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All of this is from Patti (with some minor edits for readability).
[04:40] [On her and her partner’s expectations] Let’s start a business, and then we can travel full-time. Sadly, we were mistaken.
[05:45] You can start a cider company with a 5-gallon bucket and enough energy. That’s really all it takes.
[11:41] I’m an insistence sister. I’ve learned to accept that about myself.
[14:48] Beverage is this amazing force of connection and community, discovery, and adventure - even just in a glass.
[15:50] I feel like pleasure is almost a dirty word where we live in the United States. We’ve got this sense of inappropriateness around something being pleasurable, but I think it’s crucial to our human lives.
[19:41] [On meditation] It’s no longer this hippy-dippy transcendental thing anymore. It’s a valid, scientific act of self-care that leads to productivity and leads to everything going more smoothly - or with less friction. If friction does come up, it’s like, okay, my new mantra has been this is a moment of suffering.
[23:59] It’s honestly so freeing to say that I’m allowed to be good at what I’m good at and not have to try to be good at what I’m bad at. It’s just liberating.
[56:43] The Awestruck Foundation: Our mission is to plant public municipal orchards in our local communities.
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